I act like your Product lead without the full-time payroll mistake.
USE CASE #1
Who it’s for:
Early/mid-stage founders who built something and now feel vaguely uneasy about it.
What I do:
Engagement:
USE CASE #2
Who it’s for:
Any size company that has a product team in place but who needs leadership and/or boots on the ground.
What I do:
Engagement:

Conceived and launched the first widely used internet speed test at CNET. A clear decision to solve a real user problem and monetize it pragmatically. Generated $50,000 / mo. in incremental revenue.

Across roles at companies like Greystar, Irvine Company, Westfield Labs, Groupon, and Slalom, I’ve built product systems that directly impacted revenue and conversion, not just engagement.

At Fliqz, an early online business video platform, I focused not on shipping more product, but rather on fixing the system. Same team. Same product. Different decisions.
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