real outcomes
Incremental Revenue
Incremental Revenue
Incremental Revenue
Conceived and launched the first widely used internet speed test at CNET. A clear decision to solve a real user problem and monetize it pragmatically. Generated $50,000 / mo. in incremental revenue.
Increase Leads
Incremental Revenue
Incremental Revenue
Across roles at companies like Greystar, Irvine Company, Westfield Labs, Groupon, and Slalom, I’ve built product systems that directly impacted revenue and conversion, not just engagement.
Improved Systems
Incremental Revenue
Improved Systems
At Fliqz, an early online business video platform, I focused not on shipping more product, but rather on fixing the system. Same team. Same product. Different decisions.
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